Offering chef-curated special recipe kits.


Offering chef-curated special recipe kits creating a culinary experience where Michelin Magic meets food lovers in home cooking and unlocking hidden talents.


Chefs for Foodies.


Culinary experience online for food lovers.

Our collaborations include Michelin Star chefs and MasterChefs, award-winning artisan food brands, and leading appliance brands.

Create amazing, delicious meals in the comfort of your own kitchen, learning new culinary tips and techniques and empowering you to craft extraordinary quality meals.

We only use the finest ingredients from the country's premier suppliers.
Offering chef-curated special recipe kits - Business Horizon


"Watch & Cook" unscripted chef video tutorials guide you through every step of the recipe, ensuring your success.

We have also carefully curated a complimentary pantry of 'hard to discover' food products and kitchen equipment that we feel will enhance culinary skills.

We're proud to serve food enthusiasts nationwide, including Northern Ireland, Republic of Ireland and Scotland.

all our packaging is recyclable and reusable.

We have over 20,000 delighted customers.

We are featured in the UK's leading media including BBC GoodFood, Delicious Magazine, Evening Standard, Sunday Times, Town & Country, Vegeconomist, Foodepedia, The Sun, Forbes, VeganLife, The Daily Mail, Square Meal, Hortweek and we are taste approved by Good Housekeeping institute among many others.

Our partners are world-renowned brands like KitchenAid, Illy Cafe, Quorn, Landmann and many more brands and our Trustpilot rating of 4.8.

Offering chef-curated special recipe kits